Citing the lack of a strong market for its physical stores, Amazon announced today it will shutter its Amazon Fresh and Amazon Go locations, including roughly two dozen in California, and focus instead on its growing grocery delivery service.
“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experiencewith the right economic model needed for large-scale expansion,” according to a statement from the company. “After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores.”
The decision will impact the Amazon Fresh store at South Street and Palo Verde Avenue in Long Beach.
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Also closing are stores in Cerritos, Encino, Fountain Valley, Fullerton, Torrance, Northridge, Pasadena, Woodland Hills, Ladera Heights, Huntington Beach and Irvine. Amazon Go convenience stores are located in Whittier and Torrance…