What Snoop Dogg and his son Cordell Broadus are building right now feels bigger than product launches and storefront openings. It is Black family legacy, entrepreneurship, and cultural ownership.
Recently, that vision took another step forward with the opening of the first Dr. Bombay Ice Cream shop on the Venice Beach Boardwalk, expanding a brand that began in retail and is now moving into physical space in one of Los Angeles’ most visible cultural corridors. Dr. Bombay is a venture launched by Snoop Dogg and Cordell Broadus, along with rapper Lil Baby as a partner as well. With the Venice location marking its first storefront.
What makes the moment stand out is that it comes on the heels of another major business move involving the Broadus family. Earlier this year, the family was also tied to the opening of Marathon Burger’s first Long Beach location, a collaboration with Samiel “Blacc Sam” Asghedom and the Marathon brand connected to the legacy of Nipsey Hussle. Multiple reports noted that the Long Beach expansion was made possible through a partnership involving the Broadus family, including Snoop Dogg and Cordell Broadus.
That matters because when you look at Marathon Burger in Long Beach and now Dr. Bombay in Venice, what starts to emerge is not just celebrity branding. It is a larger picture of Black business families coming together, investing in culture, and creating real energy in communities that understand the value of ownership…