Old Carter Whiskey Co. just got bigger — and it’s not stopping at bourbon. The downtown Louisville social club has expanded.
The expansion was covered by The Business Journals.
On the main floor, the company is making an equally notable shift: it plans to install 300 physical lockers, according to the same report, while eliminating the virtual locker system it previously used. The move suggests Old Carter is betting on more members wanting a tangible, in-person stake in their stash rather than a digital placeholder.
How the Old Carter Club Actually Works
Old Carter operates as a membership-based, direct-to-consumer bottle club known as the Old Carter Club, according to the company’s own website. Members get a guaranteed annual allocation of Old Carter Whiskey, invitations to private events, and the ability to schedule hosted tastings in the Club Lounge in downtown Louisville, per the company…