Bourbon industry facing ‘tumultuous’ market, tariffs, and waning interest from Gen-Z

LOUISVILLE, Ky. — It’s a critical moment for Kentucky’s bourbon industry, facing simultaneous challenges that all could force distilleries to reevaluate its future: a decline in U.S. sales, tariffs and a younger generation that is seeking out cannabis more often than liquor. “The U.S. business is at best flat……

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