What started as a highly anticipated collaboration between two fast-food giants has seemingly lost its sugary appeal. McDonald’s and Krispy Kreme are officially parting ways, ending a nationwide rollout plan that promised easy access to beloved glazed treats. Despite initial excitement and a successful pilot program, it appears that customer demand for Krispy Kreme donuts at the Golden Arches wasn’t sweet enough to sustain the partnership, leading both companies to acknowledge that the venture was not proving profitable.
The End of a Sweet Experiment: McDonald’s and Krispy Kreme Part Ways
Soon, the familiar ring of a McDonald’s order won’t include the option of a classic Original Glazed Doughnut. In a move that might disappoint those with a sweet tooth, McDonald’s and Krispy Kreme officially announced the termination of their partnership on Tuesday, June 24.
Earlier this year, the two food titans embarked on an ambitious nationwide rollout plan, bringing three popular Krispy Kreme varieties—Original Glazed, Chocolate Iced with Sprinkles, and Chocolate Iced Kreme Filled doughnuts—to approximately 2,400 McDonald’s locations. Despite the initial buzz, the venture ultimately failed to gain enough traction with customers. Both companies confirmed the offerings would soon be discontinued due to unsatisfactory sales performance.
“Our two companies partnered very closely, each supporting execution, marketing, and training, delivering a great consumer experience,” stated Krispy Kreme CEO Josh Charlesworth in a joint news release. He elaborated on the core issue, explaining, “Ultimately, efforts to bring our costs in line with unit demand were unsuccessful, making the partnership unsustainable for us.”…