The folks at Investopedia, a strange and linguistically challenging locale I seldom visit, nonetheless provide this useful framework for today’s chat.
What Is Brand Extension?
Brand extension is a strategy where a company uses its existing brand equity to launch new products and attract a broader customer base. Success depends on a clear connection between the original and new products to maintain brand integrity. Companies like Apple and Google have expanded effectively through this approach, while others, like Levi Strauss & Co., have struggled when extensions didn’t align with consumer expectations…