LOUISVILLE, Ky. (WAVE) – Brown-Forman confirmed it is discussing a potential merger with a company overseas.
In a statement on Thursday, the Louisville-based spirits company said it regularly explores and evaluates strategic opportunities, and confirmed talks with French alcohol company Pernod Ricard.
“If agreed and subject to customary approvals, this partnership would be akin to a merger of equals, drawing from the talent and expertise of both companies, and creating value for shareholders,” the statement said. “Synergies from the contemplated combination are expected to be significant, creating a global spirits leader with enhanced scale, a powerful brand portfolio, and a balanced geographic footprint, all anchored by two iconic families.”…