Hispanic Heritage: Cynthia Quintanilla’s heart for service began with her grandmother

The above video shows the top local headlines for the morning of September 28, 2026.

LUBBOCK, Texas — For three decades, Cynthia Quintanilla has dedicated her career to helping families through Catholic Family Charities, a mission rooted not only in service but in the lessons she learned from her own family, upbringing and Hispanic heritage.Quintanilla has worked with Catholic Family Charities for 30 years, including the past 12 years as executive director. Through her role, she has helped families in the Lubbock community navigate difficult circumstances while connecting them with support and resources.For Quintanilla, understanding the struggles families face is personal.

EverythingLubbock.com spoke with Quintanilla and she shared her Hispanic heritage and how the people in her life shaped her and made an impact on who she is today. Quintanilla shared the story of her maternal grandmother, whose strength and perseverance continue to influence her today. “My maternal grandmother had eight children, and her husband died by suicide, leaving her to raise eight children on her own,” Quintanilla said. “I am motivated and reminded by the struggles and challenges that she had to face and endure.”

Natalia Salazar: a voice for heritage and community

Quintanilla said her grandmother never learned to read or write, but she found ways to care for and provide for her family. “Going back to my grandmother, she never learned to read or write, but she knew how to clean, care and cook, and she made a way to provide for her family,” Quintanilla said…

Story continues

TRENDING NOW

LATEST LOCAL NEWS