This is going to be a little bit of tough love, y’all.
Love is the operative word. We love small, local Lubbock businesses. And it hurts to see these mom-and-pops make the major mistakes that those of us in the advertising business know can quickly lead to “game over.”
I thought of this topic today as I passed by a closed business that my husband had never even heard of before. They made plenty of blunders- including expanding too quickly and failing to let anyone know they opened a second location. It ended up tanking both locations…