Seven Lubbock favorites are now part of a mouthwatering statewide adventure. Beef Loving Texans has officially launched the 2025 Ultimate Beef Trail, and lucky for us, the Hub City is well-represented on this carnivore-friendly culinary campaign!
What is the Ultimate Beef Trail?
This new digital passport experience highlights some of the best beef dishes across the Lone Star State — and rewards you for eating them. It runs through December 31st and includes stops at legendary joints and hometown, family-owned gems alike.
Lubbock’s beefy all-stars on the trail include:
All of them are featured as part of the Panhandle Country Fried Steak Quest, a special regional pass that’ll take you straight to the heart of Texas comfort food.
How Does it Work?
- Download the mobile pass (no app needed) from BeefLovingTexans.com/BeefTrail — it’s free.
- Check in at participating restaurants each time you chow down on some beef. Each stop nets you 100 points.
- Redeem points for exclusive swag like canvas totes, “Nice to Meat Y’all” t-shirts, brisket hats, and even a YETI tumbler. Rack up 2,000 points and you’ll score an entry into the grand prize: a beef smoking class at Smoke Lab and a weekend getaway to Austin.
All About ‘Local’!
Via press release, Rachel Chou with Beef Loving Texans says the trail is about more than just food.
It’s a chance to celebrate Texas families, ranchers, and local flavor. From fajitas to brisket, burgers to CFS, it’s a delicious road trip that gives back…