‘That’s our Super Bowl’: Valentine’s Day rush keeps Lubbock flower shops busy

LUBBOCK, Texas–Valentine’s Day is one of the biggest days of the year for flower shops. In fact, many florists say it’s their busiest holiday.

Beth Burt, head designer at Box of Rain Floral, says this season never quite calms down.

“It will be out busiest one close behind is Mother’s Day you know we do a lot of poinsettias for Christmas so that’s kind of easy to do but Valentine’s it’s a lot of designing it’s a lot of flowers, flowers, flowers that our biggest one that’s our Superbowl,” Bart said…

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