We are very proud of our friend Wes Wicker, who is building a full-blown food empire right out of Lubbock, Texas.
Wicker got his start hustling jalapeño jelly while in college. That small idea has since grown into Big Wick’s Jalapeño Glaze, now available in a variety of standout seasonal flavors. The Parker County Peach is a personal favorite, though it’s tough to pick just one—they’re all that good.
A Brand Built on Flavor Innovation
The success of the glaze led to another hit: Big Wick’s Smoked Jalapeño Ranch Mix. It’s perfect for whipping up a bold ranch dressing or even sprinkling straight onto food as a seasoning. The mix became so popular that Tex-Mex and Cajun versions soon followed. (Pro tip: toss it on a bag of pretzels and thank us later.)
What’s Next: A Game-Changing Texas Collaboration
Now comes the next big move. Big Wick’s is preparing to launch Smoked Jalapeño Chicken Bacon Ranch Sausages, teaming up with a fellow Red Raider out of Austin. It’s a collaboration packed with Texas roots and serious flavor.
The sausages are beginning to roll out in select stores across Texas, and anticipation is already building. It’s only a matter of time before they land in Lubbock—and when they do, expect locals to line up.
Why Supporting Local Matters
Big Wick’s has quietly given back to the Lubbock and Idalou communities in meaningful ways, without seeking recognition. That alone makes this a brand worth backing…