MADISON, Wis., (June 25, 2026) — In an era when shoppers are increasingly seeking authentic connections with the brands and products they buy, Piggly Wiggly Midwest and Dairy Farmers of Wisconsin take an unconventional approach to June Dairy Month, bringing real Wisconsin dairy farmer stories into stores through humor, personality and hometown pride.
This June Dairy Month, the two organizations have transformed the dairy aisle into an immersive, personality-driven experience unlike anything currently happening in grocery retail. Through Born to Dairy, larger-than-life Wisconsin dairy farmer personas inspired by real farmers aim to entertain shoppers, spark conversation and create meaningful connections between consumers and the people behind their favorite dairy products.
At the center of the experience is Zoey Brooks Nelson, a sixth-generation dairy farmer, mother and former Alice in Dairyland, who serves as the face of the Dairy Proud Hometown Piggly Wiggly Farmer persona…