Kristie Maurer Brings Her Vision To Life In Wisconsin Store

When Kristie Maurer opened the doors of Maurer’s Urban Market at 801 Cedar St. in Madison, Wisconsin, on Oct. 10, it was the culmination of a project she had been working on since 2018. She had stepped in after another grocer decided not to follow through on the store.

The neighborhood showed its support at the opening. “We had many from the neighborhood come in and thank us for being here and for staying committed to the project,” Maurer said. “It was nice to see a lot of people from the neighborhood in and about.”

“The project took a lot of turns and twists along the way,” Maurer told The Shelby Report a few days after the opening. “It’s been a long several years to get this project going.”

Structural challenges

The 25,000-square-foot store occupies the ground floor of a building with 150 units of affordable housing above, 60 spaces of covered parking and a major transit stop outside. It is located in a South Madison neighborhood that sits at the intersection of an urban corridor and residential streets…

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