The top industries and employers in Wisconsin’s Madison region

More than

500,000 people

(

and thousands of businesses)

contribute to the Madison metro area’s economy.

But have you ever wondered about the 608’s heaviest hitters?

Consider this Madison Business 101 — your guide to our region’s key industries and major employers.

Note: Wisconsin’s Madison region refers to Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk counties.

The key industries

Five key industries represent the region’s economy.

We’ve listed them in order of employment numbers based on data from the

Madison Region Economic Partnership .

Advanced Manufacturing

| 71,508 manufacturing employees

We’re great at making things

, blending traditional manufacturing with high-tech innovations from local universities.

Major employers include Trek Bicycles, John Deere, and Sub-Zero Wolf.

Healthcare

| 68,755 employees

Healthcare jobs make up 12% of regional employment. Advanced technology and training ensure quality services and attract and retain workers. As the population ages, Madison is ready to meet growing healthcare needs.

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