A&W Restaurants, a beloved American quick-service brand with over a century of history, announced its plans to grow its presence in Wisconsin by opening new locations in Milwaukee and Madison. The expansion will create 3-5 new locations in Milwaukee and 2-4 in Madison over the next five years, offering local entrepreneurs the chance to bring an iconic brand to their communities.
With Madison as Wisconsin’s fastest-growing area and Milwaukee boasting a highly educated workforce of nearly 85,000 downtown employees, A&W’s move supports both cities’ rising population of young professionals. This growth aims to tap into the region’s entrepreneurial spirit, offering a solid business model and a trusted brand with deep community roots.