Founded in 2013 by University of Wisconsin-Madison student Wes Schroll, the Fetch Rewards mobile app will air the final 30-second ad of the game, during the two-minute warning break.
Fetch, still headquartered in Madison, will feature an ad called “The Big Reward,” which will trigger a $1.2 million giveaway. The promotion will award 120 winners $10,000 each—one for every second of the last two minutes of regulation play.
Wisconsin Tech Company Doing Big Game Cash Giveaway
The ad will feature Fetch CEO Wes Schroll encouraging viewers to open the Fetch app for a shot at winning $10,000. Winners will be announced in a live stream within the app after the game.
“A decade ago, Fetch was built on the belief that earning rewards should be effortless and accessible for everyone,” said Schroll. “This moment is about bringing that mission to life, in the biggest possible way, on the biggest possible stage.”…