Amid what has been called “The AI Revolution,” with large language models and machine learning creeping into what seems like every aspect of life, Vortex Optics CEO Joe Hamilton is determined to sell human connection alongside his products.
Hamilton, in conversation with career consultant Mark Richardson at Cap Times Power Hour, a quarterly Wisconsin executive speaker series, spoke about the Barneveld-based company and the values he and his family have embedded in it.
During the event Thursday at the Edgewood Hotel in Madison, he detailed the growth of the company from its humble beginnings as a small retail store that branched off of his father’s original business, Wild Birds Unlimited. Vortex Optics is now among the leading suppliers of hunting and shooting scopes, binoculars and range finders…