It started the moment that I stepped off the jet bridge in Madison, Wisconsin. And it only got crazier from there.
A sign from Delta Air Lines welcomed attendees to “UGM,” Epic’s annual User Group Meeting at their sprawling headquarters in the nearby town of Verona. Ads from Qventus, Suki and other health tech companies scrolled across screens at the baggage claim. I opened my LinkedIn app, and my feed was inundated with predictions and opinions: What would Epic announce? What could they do? What couldn’t they do?
The first thing my Uber driver asked was, “Are you here for Epic?” He had been driving people to and from the conference all weekend. He hadn’t been inside the complex yet, but he hoped to take a tour someday. Me, too. I was so busy typing out updates that I missed the campus tour organized for media (but a member of the team was kind enough to take me by the Harry Potter-themed buildings before I left for the day)…