On the eve of his 1986 graduation from the University of Wisconsin–Madison, Rick Wilcox wasn’t sure what to do next.
His major was communications, but his love was performing magic; it had been since his early teens in the Milwaukee area.
Wilcox was conducting his close-up magic in restaurants and dentist offices in Madison when a promotional idea popped into his head. He was taking a marketing course at UW–Madison at the time, and his professor thought it was brilliant…