In a cozy corner of Madison’s South Side, a bold culinary experiment is winning over locals, one vegan taco at a time. The Walking Jerk, a Caribbean-inspired, plant-based eatery, opened its storefront this past July inside The Black Business Hub, and in just a few months, it’s already making a name for itself.
At the helm is Madison native Daijah Wade, whose journey into vegan food entrepreneurship was sparked over a decade ago by a single, unforgettable bite.
“I was 19, visiting family in Chicago,” Wade recalls. “I tried this jerk chicken taco, and it was one of the best things I’d ever had. I was obsessed — I kept finding excuses to go back to Chicago just to get that taco again.”…