Top four finalists announced in 2025 Coolest Thing Made in Wisconsin contest

MADISON, WIs. — As the final voting for the Coolest Thing Made in Wisconsin 2025 contest has arrived, the top four finalists have been announced.

The top four final products were announced via a livestream broadcast on YouTube and Facebook by Wisconsin Manufacturers & Commerce (WMC) & CEO Kurt R. Bauer.

The livestream also revealed the 2025 trophy produced by EK in Fall River.

The 2025 top four finalists include:

  • #3 Seed: Search and Rescue 1000 Island Airboat (1000 Island Airboats — Marion, Wis.)
  • #5 Seed: Comfort Custom Seating System (Permobil — New Berlin, Wis.)
  • #13 Seed: Kikkoman Soy Sauce (Kikkoman Foods, Inc. — Walworth, Wis.)
  • #15 Seed: Extrication Tools (TNT Rescue System — Hartland, Wis.)

Voting in the final round will begin at 8 a.m. on Oct. 16 and ends at 12 p.m. on Oct. 23. Votes can be cast once per day, per email address, here…

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