The Madison school district spent nearly $100,000 this year on a contract with a consulting firm to overhaul its branding, including the development of a new logo.
But the district ended up adopting a free logo created by an unnamed individual instead.
The Madison Metropolitan School District hired Fieldtrip, a branding and advertising consulting firm, in January to help with rebranding. Fieldtrip was selected from seven bids, which ranged from estimates of $55,000 to $269,000…