Wisconsin is launching Badger Athlete Partners, the school announced on Wednesday. This is a way for Badger athletes to “enhance, support, and streamline” NIL opportunities moving forward. A big step for Wisconsin as the entire athletic department looks to begin a new era.
“Badger Athlete Partners is the next iteration of our existing NIL and brand infrastructure, further scaling opportunities for Badger student-athletes and delivering on the needs of our valued brand partners,” Wisconsin athletic director Chris McIntosh said in a statement. “This is an exciting step, as it creates a large and scalable ecosystem that helps drive recruitment and retention across all sports.”
“This partnership will unlock next-level opportunities for student-athletes through our dedicated Learfield Impact NIL leaders, award-winning content, and industry-leading technology,” Vice President and General Manager for Badger Sports Properties Scott Silvestri followed. “We are thrilled to expand our relationship with Wisconsin Athletics on such an important and large-scale initiative.”…