MADISON, Wis. (WMTV) – As more people take part in Dry January, bars and breweries across Madison say the trend is changing not just what customers drink — but how often they come out at all.
For small businesses, January is already the slowest month of the year.
“So, this is our sixth January of being open,” said Mike Heller, owner of Red & White Wine Bar in Waunakee. “It is easily the slowest volume month of the year. In fact it’s less than half of what we do in our peak months.”…