Wisconsin couple hopes to upend Bailey’s Irish cream with their own Wisco Cream

A small business in Mount Horeb recently launched a new cream liqueur that’s already in more than 50 locations across the state.

Matt Raboin, co-owner of Brix Cider in Mount Horeb, says Bailey’s Irish Cream has been the top selling cream liqueur in the Badger state for more than 50 years. Raboin and his wife and business partner, Marie, hope to change that.

The couple has operated a farm-to-table business since 2016, and had the idea of making a cream liqueur with Wisconsin dairy a few years ago…

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