When customers walk into a Bachmann’s showroom — whether in Madison or Brookfield, Wisconsin — the first thing they tend to notice is the polish: beautifully staged hot tubs, warm lighting and elegant finishes. But the Bachmann family says the real hallmark of their business is something you can’t photograph — it’s the intentional focus on care, consistency and steady growth that’s carried the company for over 40 years.
Today, owner Fred Bachmann leads the business with the same sense of optimism and curiosity that pulled him into the hot tub industry in the 1980s. But increasingly, a second generation is helping shape the company, including Fred’s daughter, Ashley Kampmeier, who serves as customer relations and operations manager.
A culture built on accountability, energy and teamwork
Kampmeier says the company’s internal culture is one of its strongest differentiators.
“Our culture is extremely collaborative, fun, fast-paced and built around accountability,” she says. “We set the bar high, but we also care about investing in our people through manufacturer training, growth opportunities and fostering open communication. We’re all about teamwork here.”…