MADISON, Wis. — LA-based womenswear brand Reformation (Ref) will open its first Wisconsin location later this year at Hilldale.
The shopping center announced Monday that a new Ref location will be located at 700 North Midvale Blvd., next to J.McLaughlin. The location will sell a curated selection of the brand’s apparel such as dresses, denim and outerwear.
“We’re thrilled to welcome Reformation to Hilldale,” general manager Nanci Horn said. ” Their commitment to sustainability resonates with our customers and offers the Madison area a new destination for global fashion that is both stylish and responsibly made.”…