A new franchise business in a growing health trend offers Madisonians an affordable hydration option.
Hydrate IV Bar, a national hydration therapy franchise, has opened its first location in Wisconsin on Madison’s West Side, just off University Ave. The business promotes a relatively recent health-based trend through intravenous hydration therapy to rapidly rehydrate. Owners of the Madison location, Shahayra Majumder and Jonathan Chizever, have lengthy experience with hydration therapy throughout their travels and wanted to bring the business to the city in complement with its beer-heavy culture to balance out.
“I was getting really burnt out physically, and my immune system was taking a toll from all of the travel,” Majumder said. “But when I would go to bigger cities like Vegas or Tampa or Atlanta, IV therapy was always an option.”…