MARIETTA — Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers — and Wall Street traders — are sending it back to the kitchen.
Cracker Barrel Old Country Store, which opened its first location in 1969, has two restaurants in Cobb County, one in Marietta and one in Kennesaw. The restaurant chain is known for its comforting interior and vintage Americana décor.
On Aug. 19, the chain announced it was undergoing a rebrand, and scrapping its logo featuring a man leaning against a barrel. Store interiors now portray a more minimalist look with white walls compared to the previous dark wood and stains used…