ROWLETT- The phrase may not be in the dictionary yet, but the Keith Lee effect is real. Nikki Jackson and her employees at Absolutely Edible Cakes & Catering are working to keep up with curious tasters after Lee’s visit.
“I willed Keith here,” Jackson said. “I had a whole Keith Lee support group, but we had a whole plan–every day at this hour. I need 100 of you guys to email him.”
Jackson worked her two-week audacious approach to reach Lee. The bakery and catering company owner posted videos and enlisted the support of others to kindly encourage Lee to come to her business, where she’d be in a custom t-shirt for his arrival.
“I just kept believing that he was coming,” she said.
As time passed by, her faith started to diminish. He called her eight minutes after she closed at five to place an order.
“I still had no idea,” Jackson said.
Lee was in her parking lot raving about her twist on sweet potato pie.