The Now Massage is set to open in McKinney in early 2025. (Courtesy The Now Massage) The Now Massage is set to open its first McKinney location in 2025. The business will be located in the Plaza at Fort Buckner development and will span 2,175 square feet, according to a development filing with the Texas Department of Licensing and Regulation. The boutique franchise offers massages and custom enhancements focused on relaxation and healing, said Cody Larkin, The Now Massage senior manager of public relations and partnerships.