DFFW — Dallas, Fort Worth and Frisco. What began as a phrase coined by North Texas Realtor Levi Lascsak is quickly becoming local lingo. Now, Frisco Mayor Jeff Cheney is even using the term and said that start-up-friendly Frisco could be “the next Austin.”
Frisco’s explosive growth is transforming the city, once merely a Dallas outskirt, into a major regional business hub. At Group One’s annual Frisco Forecast on Feb. 26, 2025, Cheney highlighted the city’s momentum in attracting businesses, jobs and waves of new residents.
That rise is reshaping how the region is viewed. “You’ve heard in the press, people start now referring to DFW as DFFW,” Cheney said, before going on to explain Frisco’s growing influence in DFW — sorry, DFFW.
Major Companies Are Moving To Frisco
In the last few years alone, high-profile relocations and expansions underscore Frisco’s growing reputation. “We’re actually bringing more jobs than Dallas,” Cheney continued. “A lot of the different things are leaving Dallas to come up here.”…