Frisco is home to one of the most distinctive fine art events in North Texas, Art in the Arena, a three-day indoor festival that transforms the Comerica Center into a curated art experience unlike anything else in the region.
Hosted by the Visual Arts Guild of Frisco (VAGF), a nonprofit committed to supporting local artists and cultivating public appreciation for the arts, Art in the Arena brings together painters, sculptors, photographers and mixed-media artists to connect directly with the community in a professional, unique setting.
And while the art is the star of the show, one of its most practical perks just might be the climate-controlled venue.
What to Expect
- Comerica Center, 2601 Avenue of the Stars, Frisco, TX
- August 22–24, 2025
- August 22: Limited VIP Passes | $55 VIP Passes Friday Night in the Arena Available Now
- Free Entry August 23–24 | Free Garage Parking All Weekend
This year’s event builds on the success of its 2024 debut, with exciting enhancements and new programming:
VIP Night in the Arena | Friday, August 22, 6–10 PM An exclusive evening featuring a juried art awards ceremony, dinner, live music, and early access to featured work—hosted in the VIP Lounge. Passes are $55…