Sep 1, 2025 | 3:30 pm
The classic role-playing game Dungeons & Dragons will come to life in a new way when Dungeons & Dragons: The Immersive Quest makes its U.S. debut in Texas on October 15. The fantastical attraction will journey five hours away from San Antonio to a former Buy Buy Baby store in Plano 2712 N. Central Expwy, a short-enough quest for locals.
This new Dungeons & Dragons live experience first launched in Mississauga, Canada, outside Toronto, in December 2024, and just wrapped up at the end of July. It’s licensed by game-maker Hasbro in partnership with Vibrant Studios, a company that specializes in immersive experiences.
Plano will be its second city, giving Texans — and Americans — their first opportunity to literally walk through adventures they’ve imagined at the game table…