Plano’s Vegan Vibrationz Honored With PETA Award For State Fair First

Plano’s own Vegan Vibrationz has made State Fair of Texas history as the first vendor in the event’s 139-year run to serve exclusively vegan food. The milestone earned the restaurant a Compassionate Business Award from People for the Ethical Treatment of Animals (PETA).

Owned by identical twin brothers Jovan and Josh Cole, Vegan Vibrationz brings plant-based comfort food to the 2025 state fair, where it’s serving up an all-vegan menu now through Oct. 19.

Comfort Food, Reimagined

The Cole brothers’ menu is designed to make vegan food approachable and crave-worthy. Visitors can find hearty sandwiches, burgers, loaded nachos and the restaurant’s popular fast–food–inspired crunchwrap. The grilled tortilla is packed with plant-based meat, black beans, coconut milk–based cheese, chipotle aioli, lettuce and tomatoes. The booth also offers smoothies and juices for fairgoers looking for lighter fare.

“From plant-powered sandwiches bursting with flavor to a craveable crunchwrap with a vegan twist, Vegan Vibrationz offers an animal-friendly answer to comfort food cravings,” PETA Founder Ingrid Newkirk said in an official statement. “PETA is celebrating Vegan Vibrationz for creating a mouthwatering menu that even the staunchest of carnivores can’t resist.”

From Pop-Up To Plano Favorite

Vegan Vibrationz began in 2018 as a pop-up at the Dallas Farmers Market before finding a permanent home at Legacy Hall in Plano. The restaurant has since gained a loyal following, drawing in both vegans and curious food lovers alike…

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