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Coffee traffic just got denser along McKinney’s busiest corridor. West Coast-rooted Black Rock Coffee Bar has added a third local stop at the crossroads of Hwy 380 & Custer, aiming squarely at the city’s drive-thru demand on US 380. Here’s what opened, what deals rolled out, and how it fits into the brand’s rapid build-out.
The new cafe at 9701 W. University Drive soft-opened September 30 with on-site signage advertising free drinks, according to Community Impact. A company news release followed with an October 2 grand-opening week: free 16-ounce drinks on day one, buy-one-get-one offers, and swag giveaways. For those tracking openings, that’s a steady cadence from Black Rock Coffee Bar.
This 380 & Custer debut builds on two earlier launches. The second city location opened June 6 at 4001 W. University Drive (Hwy 380 & S. Hardin) with free 16-ounce drinks all day, following the first McKinney shop’s arrival in October 2023 on McKinney Ranch Parkway. The pattern is clear: the 380 corridor is becoming a key caffeine lane…