The move makes Crunch the first high-value, low-price (HVLP) gym to feature a dedicated Pilates studio, marking a key moment in the fitness industry’s embrace of the modality
Pilates is coming to Crunch Fitness, thanks to its top franchisee, CR Fitness Holdings.
The soon-to-open Crunch gym in McKinney, Texas, a brand-new $12 million, 40,000 square-foot facility, will feature a dedicated Reformer Pilates studio when it opens in 2026. The 1,300 square-foot studio will house more than 10 reformer machines, bringing a boutique-style Pilates experience with small instructor-led group classes within a big-box gym.
According to CR Fitness, the move makes Crunch the first high-value, low-price (HVLP) gym brand to offer a dedicated reformer Pilates studio…