The city of Plano is launching a new online platform designed to give small business owners access to market research and business intelligence typically available only to large corporations.
SizeUp Plano, a free tool available through the city’s Economic Development website, allows local businesses to compare their performance with industry competitors, identify potential customers and suppliers, and improve marketing strategies.
“In today’s information economy, if you don’t have access to market information, your business is at a significant disadvantage,” said Stephen Cottingham, economic development specialist. “With the launch of SizeUp Plano on the city’s Economic Development website, we are empowering our small businesses to make more data-driven decisions to optimize, succeed and grow.”…