A New Era Takes the Court

Nexo Dallas Open Tournament Director, Peter Lebedevs, discusses how the Nexo Dallas Open is blending world-class tennis, meaningful community investment, and visionary partnerships to create lasting impact on and off the court.

In just a few short years, the Dallas Open has evolved from a promising tournament into one of the most exciting stops on the professional tennis calendar – and its latest chapter marks a defining moment. Now known as the Nexo Dallas Open, the tournament enters a new era with its first-ever title sponsor, continued growth at The Star in Frisco, and a rising national and international profile that’s hard to ignore.

Following its most successful year to date – marked by record-breaking attendance, sold-out premium experiences, and a deep, star-studded player field – the tournament’s upward trajectory shows no signs of slowing. We caught up with Tournament Director Peter Lebedevs to talk about the momentum behind the Nexo Dallas Open, what the new title partnership means for the future, and why this event has quickly become a must-attend experience for tennis fans and first-timers alike.

As the Nexo Dallas Open continues to grow, it’s clear the tournament’s success is rooted in more than just elite competition – it’s driven by vision, community investment, and an unwavering commitment to the fan experience. With strong partnerships, national recognition, and an atmosphere that brings spectators closer to the action than ever before, the event has firmly established itself as a cornerstone of North Texas’s sports and entertainment landscape. And if the past year is any indication, the best chapters of the Nexo Dallas Open story are still ahead.

The 2026 Nexo Dallas Open, scheduled for February 7–15, 2026, will once again take place at the Ford Center at The Star in Frisco. As one of 16 global ATP 500 tournaments and one of only two in the U.S., the event continues to attract the world’s top players to North Texas, including top-ranked Americans Taylor Fritz and Ben Shelton, as well as 2025 Dallas Open runner-up Casper Ruud. For tickets and more information, visit dallasopen.com…

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