PLANO, Texas — Sally Beauty is expanding into social commerce with the launch of Sally Beauty on TikTok Shop. The move marks the latest move by the provider of professional-quality hair color, hair care and nails to sharpen its marketplace strategy and its focus on discovery-driven shopping experiences.
The company said the launch reflects how today’s beauty consumer discovers, engages with and purchases products. By bringing Sally Beauty to TikTok Shop, the retailer is meeting customers where beauty culture thrives — within creator communities and highly engaging social platforms.
“As social media continues to reshape how customers discover and shop for beauty, bringing Sally Beauty to TikTok shop felt like a natural next step,” said Chris Kobus, chief marketing officer at Sally Beauty. “We’re excited to continue meeting consumers where they are, with the professional-quality products they already trust.”…