Adidas is rolling its Originals concept into Legacy West in Plano, with a new store slated to open in June and clocking in at more than 3,200 square feet. The shop is set to land among a tight cluster of premium and athletic retailers at the development, from Louis Vuitton and Gucci to Lululemon and a nearby Nike, further packing Legacy West’s retail lineup. For North Texas shoppers, the Originals outpost is pitched as a curated destination, with limited drops and a lifestyle-focused setup tailored to the Dallas market.
The company confirmed the plans in an emailed statement to The Dallas Morning News. Spokesperson Sophie LeRoux said “Originals is rooted in creativity, self‑expression, and culture — from music and fashion to art and sport.” She added that the Dallas store is “designed to be a space that reflects local energy, creativity, and community,” with premium products featured alongside limited, city‑specific assortments and experiences. According to the paper, Adidas expects the space to span roughly 3,200 square feet and to open in June.
The shopping center’s directory places the future Adidas storefront on Legacy West’s eastern side and notes neighbors such as Nike, Louis Vuitton, Gucci, J.Crew and Lululemon, per Legacy West. The development markets itself as a destination that blends luxury flagships with lifestyle brands, a mix that has already drawn a wave of recent openings across North Texas.
Timing And The World Cup Bump
The rollout lines up with North Texas’ ramp‑up to FIFA World Cup 2026, when organizers and industry groups are projecting a major visitor surge into D‑FW, with estimates topping 100,000 daily visitors during the tournament. The Real Estate Council and local World Cup planners have pointed to that influx as a reason retailers and landlords are expanding across the region. Adidas’ long partnership with FIFA, the brand has supplied World Cup match balls for decades, giving the company additional incentive to bulk up its presence in host markets, according to Adidas…