The Memphis Police Department, in partnership with the Tennessee Highway Patrol , has launched a public service campaign, “One Night One Choice,” with a potentially life-saving message for teen drivers: one reckless decision can change everything.
The jarring campaign — currently airing on television and radio and featured across billboards, digital platforms, and social media — was developed by Trust Marketing and produced by Memphis-based Spotlight Productions. Local talent from the Young Actors Guild bring the emotional story to life, showing just how quickly fun can turn into tragedy when distraction, speed and impairment collide.
The PSA opens with a group of teens piling into a car, laughing and ready for a night out. “We fixin’ to be turnt!” the driver says, while a front seat passenger drinks from a red cup and another teen in the back passes a blunt. Seconds later — impact. The crash shatters the scene, underscoring the campaign’s sobering point: one night, one choice, and a life can be lost forever…