MEMPHIS, Tenn. — New data from Nielsen’s Spring 2025 Nationwide Audio Survey shows major growth for the Memphis-based Spotset Radio Network, which now reaches 12.5 million adults each week — including 25% of all Black adults in the U.S.
Spotset, created in 1996 by Trust Marketing & Communications, has become the country’s largest network of Black and independently owned radio stations. Today, the network includes 115 stations ranging from major markets like New York, Los Angeles and Chicago to smaller communities such as New Albany, Mississippi.
According to Nielsen, Spotset’s weekly reach represents 5% of all U.S. adults 18+ and one in four Black adults 18+. That makes the network the most widely reaching Memphis-based media outlet…