How a Stranger Things hat is sparking charity for St. Jude in a small Alabama city

“Stranger Things” has become a hit series for many reasons, including its effective use of 1980s nostalgia.

In one Alabama city, that nostalgia is striking an emotional chord while creating an opportunity to raise money for St. Jude Children’s Research Hospital in Memphis.

The east Alabama city of Heflin, with a population of fewer than 3,500 residents, has been buzzing over the appearance of a camouflaged trucker hat featuring a beloved former hardware store during an episode of “Stranger Things” that debuted Thursday. The hat was one that the owner of J.A. Owens & Co. Heflin’s Ace Hardware once gave out to customers before the store burned in 1988…

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