Scottsdale family buys iconic Wiffle Ball brand after 73 years

From backyard games in Arizona to owning one of America’s most recognizable sporting brands, the Rose family is taking Wiffle Ball into a new era.

What started as a backyard pastime for two Scottsdale brothers during the COVID-19 pandemic has turned into a remarkable Arizona business success story.

The Scottsdale-based Rose family has acquired the iconic Wiffle Ball brand, ending more than seven decades and three generations of ownership by the Connecticut-based Mullany family…

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