Famous 66, an American tavern that pays homage to Route 66, opened its doors to the East Valley Thursday in Gilbert. Serving the burgeoning regional demand for elevated food in comfortable, charming surroundings, Famous 66 arrives on the East Valley scene as the newest restaurant concept by Square One Concepts. Famous 66 reflects an American standard, a go-to neighborhood tavern with hand-crafted fresh food made from a scratch kitchen for high-quality, memorable dining experiences.