GLENDALE, Ariz.–(BUSINESS WIRE)–Dec 13, 2024–
Desert Diamond Arena has released details of its dramatic $42 million transformation from a traditional sports arena into a premier “music mecca” and entertainment destination, spotlighting that Glendale has become one of the largest entertainment and sports hubs in the western United States.
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Illustration courtesy of ASM Global.
Spearheaded by ASM Global — the world’s top venue operator and developer — in collaboration with U.K.-based Forward Associates — a leader in guest experience — and renowned design firm HOK — known for spectacular arena and stadium remodels, the project will position Desert Diamond Arena as a premier destination for concerts, events and immersive experiences.
Set for completion in spring 2025, this transformation will create an unmatched venue for unforgettable guest experiences. The popular arena’s remarkable transformation, executed by 23 local trade partners employing over 500 local tradespeople, will add a fresh chapter to its legacy as a regional leader in entertainment.