The term “420” has been associated with cannabis use since the 1970s. The consensus of its origin is attributed to a group of friends from San Rafael High School in Marin County, California, who would meet up after school at 4:20 p.m. to get high. Once Arizona and other states began legalizing marijuana for recreational use, April 20 has become a day for dispensaries to hold sales to attract new customers.
One local business, The Giving Tree Dispensary in North Phoenix, decided to “flip the script” and created “420 Acts of Kindness,” a community-powered campaign to turn 420 into a movement of compassion, not just a moment of consumption.
“Since legalization, 420 has become more about sales than community. We wanted to reclaim the day and turn it into something even more powerful,” said Lilach Mazor Power, CEO of the Giving Tree Dispensary…