The Brief
- Despite a National Retail Federation forecast of a $1 trillion holiday season, many Phoenix families are scaling back and opting for practical gifts like cash due to rising costs.
- Retailers expect Super Saturday to be the busiest shopping day of the year and are offering extended hours and deep discounts to attract budget-conscious shoppers.
PHOENIX – With Christmas less than a week away, many families in the Phoenix area are navigating a collision between holiday cheer and economic reality.
Despite packed parking lots and a projection from the National Retail Federation that 2025 will be a trillion-dollar holiday spending year, rising prices are forcing some shoppers to scale back.
For many, the focus has shifted from the perfect gift to practical solutions like cash.…